In planning any calendar printing venture, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the end consumer’s hands earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s fingers near the start of school if it’ll be helpful to them). Working backwards from this absolute deadline may give you timeline for the whole undertaking.
How are you getting your calendars into the top user’s fingers? Are you giving them away? In that case, then it ought to be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your customers or members; in that case you simply need to be sure you enable enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Simply make sure you find out from the printer or mailhouse how a lot further time they may need and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for gross sales relies on your gross sales technique. Are you promoting at a neighborhood festival or other occasion? If so, then that provides you a deadline, however remember the fact that you’ll be higher off should you can promote at a number of occasions, in case attendance or sales at one event usually are not what you expect. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, it’s best to enable at the least two weeks, and ideally up to four weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you simply plan to promote, you should be sure to develop and implement a strong advertising plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar undertaking – you may and should begin marketing in the course of the planning and manufacturing levels of the project. Nevertheless, in the event you wait to start marketing till you may have the calendars in hand, then you will want to permit a minimum of a number of further weeks, possibly more, to your advertising and marketing message to achieve the meant audience and encourage them to purchase.
The production section of a calendar printing project starts once you hand off all the pictures, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (generally sooner if you have a particular deadline). If you happen to anticipate last-minute modifications or additions, or if you can be proofing by committee, then it is best to most likely enable a bit of additional time – maybe a month in complete – for manufacturing.