In planning any calendar printing project, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately consumer’s arms earlier than January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s hands near the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline may give you a good timeline for the entire project.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? If so, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just have to be sure to permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it should most likely be cheaper and simpler for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they may want and factor it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for sales relies on your sales technique. Are you selling at a neighborhood festival or different occasion? If that’s the case, then that offers you a deadline, but keep in mind that you’ll be better off if you happen to can promote at a number of occasions, in case attendance or sales at one occasion will not be what you expect. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow no less than two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you plan to promote, you must make sure to develop and implement a solid marketing plan. Advertising doesn’t have to add to the general duration of the calendar project – you possibly can and may begin advertising through the planning and manufacturing phases of the project. However, in case you wait to start marketing until you may have the calendars in hand, then you will want to allow at least a number of extra weeks, maybe more, to your advertising and marketing message to succeed in the meant viewers and encourage them to buy.
The manufacturing section of a calendar printing project starts if you hand off all of the pictures, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner when you’ve got a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to most likely permit a bit further time – maybe a month in whole – for manufacturing.