In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the end consumer’s arms before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline may give you a good timeline for your complete undertaking.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If so, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply need to make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it is going to probably be cheaper and easier for you. Simply be sure you find out from the printer or mailhouse how much extra time they will need and issue it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you want for gross sales will depend on your gross sales strategy. Are you selling at an area festival or other event? If that’s the case, then that gives you a deadline, but remember that you will be better off if you can sell at multiple occasions, in case attendance or gross sales at one event are not what you anticipate. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, you need to permit no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to promote, you must be sure to develop and implement a stable advertising plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar venture – you may and should start marketing during the planning and manufacturing phases of the project. Nevertheless, for those who wait to start out advertising until you’ve the calendars in hand, then you will need to allow at least a couple of further weeks, possibly more, on your advertising and marketing message to succeed in the intended viewers and encourage them to purchase.
The production phase of a calendar printing undertaking starts while you hand off all the pictures, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you have a particular deadline). When you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to probably allow a bit extra time – maybe a month in whole – for production.