In planning any calendar printing undertaking, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the end person’s fingers before January 1, 2014, they might have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s hands close to the beginning of college if it is going to be useful to them). Working backwards from this absolute deadline can provide you timeline for the complete challenge.
How are you getting your calendars into the top person’s hands? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply must be sure to allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it can in all probability be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how a lot extra time they will want and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you need for sales is determined by your sales technique. Are you selling at a local competition or different event? If so, then that provides you a deadline, however keep in mind that you will be better off if you can promote at a number of events, in case attendance or sales at one occasion usually are not what you expect. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. In that case, it is best to permit at the least two weeks, and preferably as much as 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
If you print a calendar that you just plan to promote, you should be sure you develop and implement a strong marketing plan. Advertising does not have to add to the overall period of the calendar undertaking – you can and should start advertising during the planning and manufacturing levels of the challenge. Nonetheless, in case you wait to begin advertising until you’ve the calendars in hand, then you will want to permit not less than just a few extra weeks, maybe more, to your marketing message to succeed in the intended audience and inspire them to buy.
The production phase of a calendar printing mission starts whenever you hand off all of the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve after which places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you’ve got a specific deadline). When you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it is best to in all probability permit a little extra time – perhaps a month in total – for production.