In planning any calendar printing challenge, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the end user’s palms before January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s fingers near the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for all the mission.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply need to be sure to allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll in all probability be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how a lot additional time they’ll want and issue it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you want for gross sales is determined by your gross sales strategy. Are you promoting at a local festival or other event? If that’s the case, then that offers you a deadline, but understand that you may be better off in the event you can promote at a number of events, in case attendance or gross sales at one occasion should not what you count on. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you need to allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you simply plan to sell, it is best to make sure to develop and implement a stable marketing plan. Advertising and marketing doesn’t have so as to add to the overall duration of the calendar challenge – you can and should start marketing through the planning and manufacturing stages of the project. Nevertheless, if you happen to wait to start out marketing until you’ve got the calendars in hand, then you will have to allow a minimum of a couple of further weeks, perhaps extra, on your advertising and marketing message to reach the intended audience and motivate them to purchase.
The manufacturing phase of a calendar printing undertaking begins once you hand off all the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner in case you have a specific deadline). For those who anticipate last-minute modifications or additions, or if you will be proofing by committee, then it is best to most likely allow just a little further time – perhaps a month in total – for manufacturing.