In planning any calendar printing undertaking, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the end consumer’s arms before January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s palms close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a superb timeline for the complete undertaking.
How are you getting your calendars into the top consumer’s arms? Are you giving them away? If so, then it should be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply must be sure to permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they will want and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you want for sales depends on your gross sales strategy. Are you selling at a local festival or other occasion? If so, then that gives you a deadline, but remember the fact that you may be higher off in the event you can sell at multiple occasions, in case attendance or gross sales at one event usually are not what you count on. Or perhaps you might be having volunteers sell calendars to friends and family or door-to-door. In that case, it’s best to enable not less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to sell, you need to you should definitely develop and implement a solid marketing plan. Advertising does not have so as to add to the overall period of the calendar venture – you’ll be able to and may start marketing during the planning and production stages of the project. However, should you wait to begin marketing till you’ve gotten the calendars in hand, then you have to to permit at the very least a number of additional weeks, perhaps extra, to your advertising and marketing message to achieve the intended audience and encourage them to purchase.
The production phase of a calendar printing undertaking starts once you hand off the entire photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner when you have a specific deadline). Should you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to in all probability permit somewhat further time – maybe a month in whole – for production.