In planning any calendar printing undertaking, the obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not ultimately user’s hands before January 1, 2014, they could have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s hands close to the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for your entire undertaking.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just have to be sure to allow enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it’ll most likely be cheaper and easier for you. Just be sure to discover out from the printer or mailhouse how a lot further time they may need and factor it in.
If, then again, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for gross sales relies on your sales strategy. Are you selling at an area festival or other occasion? If that’s the case, then that gives you a deadline, however keep in mind that you may be higher off should you can sell at a number of events, in case attendance or gross sales at one occasion are usually not what you expect. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If so, you must enable at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to sell, it’s best to make sure you develop and implement a solid advertising and marketing plan. Marketing doesn’t have so as to add to the overall period of the calendar challenge – you may and will start advertising and marketing through the planning and production stages of the venture. Nevertheless, when you wait to start advertising till you could have the calendars in hand, then you will have to allow not less than a few extra weeks, perhaps extra, for your advertising message to reach the meant audience and motivate them to purchase.
The manufacturing section of a calendar printing venture starts when you hand off all the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if you have a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you may be proofing by committee, then you should in all probability enable a bit extra time – perhaps a month in whole – for production.