In planning any calendar printing venture, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run consumer’s palms before January 1, 2014, they may have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the person’s arms close to the beginning of faculty if it’s going to be useful to them). Working backwards from this absolute deadline may give you a great timeline for the complete mission.
How are you getting your calendars into the top person’s palms? Are you giving them away? In that case, then it should be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you simply have to ensure you permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it will probably be cheaper and easier for you. Simply ensure you discover out from the printer or mailhouse how much further time they are going to want and factor it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more complicated. How a lot time you need for sales will depend on your gross sales strategy. Are you selling at an area pageant or different event? If that’s the case, then that offers you a deadline, however remember the fact that you will be better off should you can promote at multiple occasions, in case attendance or gross sales at one event will not be what you count on. Or perhaps you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to enable at least two weeks, and ideally as much as four weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
Should you print a calendar that you simply plan to promote, you should be sure you develop and implement a strong advertising plan. Marketing does not have to add to the general length of the calendar undertaking – you may and may start marketing throughout the planning and manufacturing levels of the challenge. However, if you wait to begin advertising and marketing until you’ve gotten the calendars in hand, then you have to to permit no less than a number of further weeks, possibly extra, for your advertising message to succeed in the meant audience and inspire them to purchase.
The manufacturing part of a calendar printing challenge begins whenever you hand off all of the photographs, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner when you have a particular deadline). If you anticipate last-minute adjustments or additions, or if you can be proofing by committee, then you should most likely permit a little additional time – possibly a month in complete – for manufacturing.