In planning any calendar printing project, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the end consumer’s hands before January 1, 2014, they may have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s hands close to the start of school if it is going to be helpful to them). Working backwards from this absolute deadline may give you a great timeline for your entire venture.
How are you getting your calendars into the end consumer’s palms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply need to make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much extra time they may need and issue it in.
If, alternatively, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for sales is dependent upon your sales technique. Are you selling at an area competition or other event? In that case, then that provides you a deadline, but remember the fact that you’ll be higher off in the event you can promote at multiple events, in case attendance or sales at one event usually are not what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you need to enable at the least two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
When you print a calendar that you simply plan to sell, you must remember to develop and implement a stable marketing plan. Advertising doesn’t have to add to the general duration of the calendar project – you possibly can and should start advertising and marketing through the planning and production stages of the undertaking. However, should you wait to begin advertising till you have got the calendars in hand, then you will have to permit at the very least a few extra weeks, maybe more, on your advertising message to reach the meant audience and encourage them to purchase.
The manufacturing part of a calendar printing venture starts once you hand off all the photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (generally sooner in case you have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to probably enable a little extra time – possibly a month in complete – for production.