In planning any calendar printing mission, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end user’s arms before January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s palms near the start of school if it will be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the complete challenge.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? If that’s the case, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just need to be sure to allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Simply be sure you find out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you want for gross sales depends upon your sales technique. Are you promoting at an area festival or different event? If so, then that gives you a deadline, however take into account that you may be higher off if you can sell at multiple events, in case attendance or sales at one occasion will not be what you expect. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. If so, you need to allow no less than two weeks, and preferably as much as 4 weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
In case you print a calendar that you plan to promote, you should be sure you develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general length of the calendar undertaking – you may and will start advertising during the planning and production phases of the challenge. However, when you wait to start marketing until you’ve gotten the calendars in hand, then you will want to permit at the very least a couple of extra weeks, possibly more, for your advertising and marketing message to succeed in the intended viewers and motivate them to purchase.
The manufacturing part of a calendar printing project starts once you hand off all the images, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (typically sooner when you have a selected deadline). In case you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to in all probability allow a little additional time – possibly a month in total – for manufacturing.