In planning any calendar printing venture, the obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the end user’s hands before January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s arms near the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you a great timeline for your complete mission.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you just need to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it can in all probability be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how a lot further time they will need and issue it in.
If, on the other hand, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for gross sales depends upon your sales strategy. Are you promoting at a neighborhood pageant or different event? If so, then that provides you a deadline, however understand that you may be higher off if you happen to can sell at multiple occasions, in case attendance or sales at one event are not what you expect. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. If so, you must enable at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will need reminders and encouragement.
For those who print a calendar that you just plan to promote, it is best to make sure to develop and implement a stable advertising and marketing plan. Marketing doesn’t have to add to the overall period of the calendar mission – you can and should start advertising and marketing during the planning and manufacturing stages of the venture. Nevertheless, if you happen to wait to begin marketing until you’ve got the calendars in hand, then you will need to permit not less than just a few additional weeks, maybe extra, on your marketing message to achieve the intended audience and encourage them to buy.
The manufacturing section of a calendar printing mission starts whenever you hand off the entire photos, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner if you have a specific deadline). For those who anticipate last-minute changes or additions, or if you can be proofing by committee, then you should most likely enable a little bit extra time – possibly a month in whole – for production.