In planning any calendar printing project, the obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the long run user’s palms earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s arms close to the beginning of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for the whole venture.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you just must make sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for sales will depend on your sales technique. Are you promoting at an area pageant or other occasion? If that’s the case, then that provides you a deadline, but remember the fact that you will be better off should you can promote at a number of occasions, in case attendance or gross sales at one occasion are not what you expect. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to enable at the very least two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
If you print a calendar that you just plan to sell, you must you’ll want to develop and implement a strong advertising plan. Advertising and marketing doesn’t have so as to add to the general duration of the calendar mission – you possibly can and may start marketing through the planning and production levels of the mission. Nonetheless, should you wait to begin marketing until you will have the calendars in hand, then you will have to permit at the very least just a few extra weeks, maybe extra, in your marketing message to succeed in the meant viewers and motivate them to purchase.
The manufacturing section of a calendar printing undertaking starts once you hand off all the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner you probably have a particular deadline). In the event you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you need to in all probability enable a bit extra time – perhaps a month in whole – for production.