In planning any calendar printing undertaking, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the end consumer’s palms before January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s fingers close to the beginning of college if it will be useful to them). Working backwards from this absolute deadline may give you a good timeline for the complete project.
How are you getting your calendars into the end user’s palms? Are you giving them away? If that’s the case, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you just need to be sure to allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it should in all probability be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how a lot additional time they may want and factor it in.
If, then again, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for sales depends upon your sales technique. Are you promoting at an area pageant or other occasion? If that’s the case, then that provides you a deadline, however remember the fact that you may be better off if you happen to can sell at a number of events, in case attendance or sales at one occasion should not what you expect. Or maybe you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must enable a minimum of two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you just plan to sell, you should make sure to develop and implement a stable advertising and marketing plan. Advertising does not have so as to add to the overall duration of the calendar mission – you’ll be able to and may start marketing during the planning and production levels of the venture. Nonetheless, should you wait to begin advertising till you will have the calendars in hand, then you have to to allow a minimum of a number of additional weeks, perhaps more, for your advertising message to reach the supposed viewers and motivate them to purchase.
The production part of a calendar printing undertaking begins while you hand off all the photographs, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner in case you have a selected deadline). If you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then it’s best to probably enable slightly extra time – possibly a month in complete – for production.