In planning any calendar printing mission, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the long run person’s fingers earlier than January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s arms close to the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for your entire challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? If so, then it should be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you might be mailing them out to your prospects or members; in that case you simply must be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how a lot additional time they may want and factor it in.
If, alternatively, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for gross sales depends on your gross sales strategy. Are you selling at a neighborhood competition or different occasion? If that’s the case, then that provides you a deadline, however understand that you may be better off should you can sell at multiple occasions, in case attendance or sales at one event will not be what you expect. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. If so, it’s best to enable at least two weeks, and preferably as much as four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you plan to sell, it’s best to you should definitely develop and implement a strong marketing plan. Advertising and marketing does not have to add to the general length of the calendar undertaking – you possibly can and should start advertising in the course of the planning and production phases of the mission. Nevertheless, when you wait to start advertising till you have got the calendars in hand, then you will have to permit at the least a number of extra weeks, maybe extra, on your marketing message to reach the intended viewers and encourage them to buy.
The production section of a calendar printing project begins when you hand off the entire photos, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you’ve got a specific deadline). If you happen to anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to in all probability permit slightly additional time – possibly a month in total – for production.