In planning any calendar printing undertaking, the most obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately user’s fingers earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s hands near the beginning of college if it will be useful to them). Working backwards from this absolute deadline can give you a superb timeline for the entire undertaking.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you simply must be sure to allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how a lot extra time they’ll want and issue it in.
If, however, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for gross sales is dependent upon your gross sales strategy. Are you selling at an area festival or other occasion? In that case, then that provides you a deadline, however take into account that you will be higher off in the event you can sell at a number of occasions, in case attendance or gross sales at one occasion should not what you expect. Or perhaps you are having volunteers sell calendars to family and friends or door-to-door. If so, you must permit at least two weeks, and ideally up to 4 weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
When you print a calendar that you simply plan to sell, it’s best to make sure to develop and implement a stable advertising and marketing plan. Advertising doesn’t have to add to the general period of the calendar mission – you possibly can and should begin advertising and marketing in the course of the planning and manufacturing levels of the venture. Nevertheless, should you wait to start marketing until you could have the calendars in hand, then you will have to permit at the very least just a few additional weeks, perhaps more, in your marketing message to reach the intended audience and inspire them to buy.
The manufacturing phase of a calendar printing challenge starts while you hand off the entire photos, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you’ve got a particular deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to most likely enable a little further time – possibly a month in complete – for production.