In planning any calendar printing project, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar shouldn’t be in the long run user’s palms before January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the user’s hands near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the complete project.
How are you getting your calendars into the top consumer’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you simply have to be sure to allow sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it’ll in all probability be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much extra time they will need and issue it in.
If, then again, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you need for sales depends upon your gross sales technique. Are you selling at a local competition or different event? If that’s the case, then that provides you a deadline, however take into account that you may be better off if you can sell at a number of events, in case attendance or sales at one event usually are not what you count on. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it is best to enable a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you just plan to promote, you should remember to develop and implement a solid advertising and marketing plan. Advertising does not have to add to the overall period of the calendar mission – you may and will begin advertising through the planning and manufacturing levels of the challenge. However, in case you wait to start out marketing until you have got the calendars in hand, then you’ll need to allow at the very least a couple of further weeks, maybe more, to your advertising message to succeed in the supposed viewers and encourage them to purchase.
The manufacturing part of a calendar printing challenge starts if you hand off all of the photographs, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner if in case you have a selected deadline). In the event you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must most likely allow a bit of further time – perhaps a month in complete – for production.