In planning any calendar printing venture, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run user’s arms earlier than January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s hands close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline can give you a superb timeline for the entire challenge.
How are you getting your calendars into the top user’s hands? Are you giving them away? In that case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you simply must ensure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to most likely be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how a lot additional time they will need and factor it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for gross sales relies on your gross sales technique. Are you selling at a neighborhood festival or different event? If so, then that gives you a deadline, however keep in mind that you will be better off in the event you can sell at multiple occasions, in case attendance or gross sales at one event are usually not what you expect. Or perhaps you might be having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you must allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to promote, you should make sure to develop and implement a solid advertising and marketing plan. Marketing does not have to add to the general period of the calendar undertaking – you’ll be able to and should start advertising and marketing in the course of the planning and production stages of the venture. Nonetheless, in the event you wait to start marketing until you’ve the calendars in hand, then you have to to permit at the very least a couple of additional weeks, possibly extra, for your advertising message to achieve the supposed viewers and inspire them to buy.
The production part of a calendar printing challenge begins once you hand off all the images, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner in case you have a particular deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to most likely enable a little additional time – perhaps a month in whole – for production.