In planning any calendar printing undertaking, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar is not in the end user’s fingers earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s fingers close to the start of faculty if it’s going to be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the complete undertaking.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? In that case, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply have to be sure to allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it will probably be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot extra time they are going to need and factor it in.
If, then again, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you want for sales will depend on your sales strategy. Are you selling at a local pageant or different occasion? In that case, then that gives you a deadline, however keep in mind that you will be higher off in case you can sell at multiple occasions, in case attendance or sales at one event should not what you expect. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If so, you must permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you simply plan to sell, you need to be sure to develop and implement a solid advertising and marketing plan. Marketing does not have so as to add to the general period of the calendar challenge – you’ll be able to and will begin advertising during the planning and manufacturing levels of the challenge. However, when you wait to start out marketing till you’ve got the calendars in hand, then you will have to permit at the least just a few additional weeks, perhaps extra, to your advertising and marketing message to achieve the supposed audience and motivate them to purchase.
The manufacturing part of a calendar printing undertaking starts whenever you hand off the entire photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (typically sooner when you’ve got a selected deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must most likely enable somewhat extra time – possibly a month in total – for manufacturing.