In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t in the end person’s fingers earlier than January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s hands close to the beginning of faculty if it will be helpful to them). Working backwards from this absolute deadline may give you a good timeline for the entire mission.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you simply need to be sure you enable enough time for inserting into envelopes, adding a cover letter, addressing and mailing. Or think about having the printer or a neighborhood mailhouse handle mailing the calendars – it will in all probability be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much further time they’ll need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How much time you want for sales depends upon your sales technique. Are you selling at a local pageant or other event? If so, then that provides you a deadline, however take into account that you’ll be higher off for those who can sell at multiple occasions, in case attendance or gross sales at one occasion aren’t what you anticipate. Or possibly you are having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to enable at the least two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
Should you print a calendar that you just plan to promote, it is best to make sure you develop and implement a strong marketing plan. Advertising and marketing doesn’t have to add to the general length of the calendar undertaking – you’ll be able to and should start advertising and marketing throughout the planning and production phases of the venture. However, if you wait to begin advertising and marketing until you have the calendars in hand, then you have to to allow at the least a couple of additional weeks, possibly extra, on your advertising and marketing message to reach the supposed viewers and encourage them to buy.
The manufacturing part of a calendar printing venture starts when you hand off all of the images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work for you to approve and then places it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner in case you have a selected deadline). If you anticipate last-minute changes or additions, or if you may be proofing by committee, then you should probably allow a bit of extra time – maybe a month in complete – for manufacturing.