In planning any calendar printing mission, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be in the end person’s hands earlier than January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers near the start of college if it will be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for all the project.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just must be sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it’ll probably be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how much additional time they will want and factor it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales depends on your sales technique. Are you promoting at a neighborhood competition or other occasion? If so, then that gives you a deadline, however remember the fact that you’ll be higher off if you happen to can sell at a number of occasions, in case attendance or sales at one event usually are not what you anticipate. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If so, it is best to permit a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, you should remember to develop and implement a stable advertising plan. Marketing doesn’t have to add to the general length of the calendar undertaking – you’ll be able to and should start advertising and marketing during the planning and production phases of the project. Nonetheless, in the event you wait to start out marketing until you could have the calendars in hand, then you will have to allow no less than a number of extra weeks, possibly extra, in your marketing message to succeed in the intended audience and encourage them to buy.
The manufacturing phase of a calendar printing project starts whenever you hand off all of the images, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if you have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you can be proofing by committee, then it’s best to most likely permit just a little additional time – possibly a month in whole – for production.