In planning any calendar printing venture, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the end consumer’s arms before January 1, 2014, they might already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s arms near the start of school if it is going to be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for all the mission.
How are you getting your calendars into the tip person’s fingers? Are you giving them away? In that case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you simply need to make sure you permit sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse handle mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how much extra time they’ll need and factor it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales is determined by your sales technique. Are you selling at a neighborhood competition or different event? In that case, then that provides you a deadline, but keep in mind that you may be better off for those who can sell at a number of occasions, in case attendance or gross sales at one event are usually not what you anticipate. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you should enable no less than two weeks, and ideally as much as four weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
Should you print a calendar that you simply plan to promote, you must make sure you develop and implement a solid advertising plan. Marketing doesn’t have so as to add to the general duration of the calendar mission – you possibly can and should begin advertising and marketing during the planning and production stages of the undertaking. Nevertheless, if you happen to wait to start advertising and marketing till you will have the calendars in hand, then you’ll need to permit at the very least a couple of further weeks, possibly extra, for your advertising and marketing message to achieve the supposed audience and encourage them to buy.
The production phase of a calendar printing challenge starts if you hand off all of the images, textual content, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve after which places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if in case you have a selected deadline). Should you anticipate last-minute adjustments or additions, or if you’ll be proofing by committee, then you must in all probability allow a little bit additional time – maybe a month in complete – for production.