In planning any calendar printing undertaking, the most obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be ultimately user’s palms earlier than January 1, 2014, they may already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms close to the start of school if it’ll be helpful to them). Working backwards from this absolute deadline can give you a very good timeline for all the project.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your prospects or members; in that case you simply need to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a local mailhouse handle mailing the calendars – it can probably be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much additional time they may want and issue it in.
If, on the other hand, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales will depend on your gross sales technique. Are you selling at a local pageant or other event? If that’s the case, then that provides you a deadline, but take into account that you will be better off should you can promote at multiple events, in case attendance or gross sales at one occasion are usually not what you count on. Or maybe you are having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to permit not less than two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you print a calendar that you simply plan to sell, it is best to be sure you develop and implement a stable advertising plan. Marketing does not have to add to the general duration of the calendar undertaking – you may and may begin advertising and marketing through the planning and manufacturing levels of the project. However, if you happen to wait to start marketing till you’ve the calendars in hand, then you’ll need to allow no less than just a few extra weeks, maybe extra, in your advertising message to reach the meant audience and encourage them to buy.
The manufacturing part of a calendar printing venture starts when you hand off all of the photos, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (generally sooner if in case you have a particular deadline). For those who anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to probably permit somewhat additional time – maybe a month in total – for manufacturing.