In planning any calendar printing project, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is not in the end person’s palms before January 1, 2014, they may already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s arms near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire undertaking.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just need to make sure you enable sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it should most likely be cheaper and simpler for you. Just be sure you discover out from the printer or mailhouse how a lot further time they’ll need and issue it in.
If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How much time you want for gross sales will depend on your gross sales technique. Are you promoting at an area pageant or different event? If that’s the case, then that provides you a deadline, however remember that you’ll be higher off in the event you can sell at a number of events, in case attendance or gross sales at one occasion are usually not what you expect. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow at the very least two weeks, and ideally as much as four weeks, since volunteers all have their very own totally different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to promote, you must make sure to develop and implement a stable advertising plan. Advertising does not have to add to the overall length of the calendar project – you’ll be able to and may begin advertising during the planning and production stages of the undertaking. Nevertheless, when you wait to start advertising until you have the calendars in hand, then you will want to allow a minimum of a number of extra weeks, perhaps extra, for your marketing message to succeed in the meant viewers and motivate them to buy.
The manufacturing phase of a calendar printing project starts when you hand off the entire pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (generally sooner when you’ve got a particular deadline). In the event you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should in all probability permit somewhat further time – possibly a month in total – for production.