In planning any calendar printing venture, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the end consumer’s fingers earlier than January 1, 2014, they might have already got discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s palms near the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can provide you a superb timeline for the entire mission.
How are you getting your calendars into the tip person’s hands? Are you giving them away? In that case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just have to be sure to enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse handle mailing the calendars – it would in all probability be cheaper and easier for you. Just be sure you find out from the printer or mailhouse how a lot extra time they may need and factor it in.
If, however, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How much time you need for gross sales relies on your sales strategy. Are you selling at a neighborhood competition or different occasion? If so, then that gives you a deadline, however needless to say you’ll be better off when you can promote at a number of occasions, in case attendance or gross sales at one event will not be what you expect. Or possibly you’re having volunteers promote calendars to friends and family or door-to-door. If that’s the case, you must allow no less than two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you just plan to sell, it is best to make sure to develop and implement a stable marketing plan. Marketing does not have to add to the general length of the calendar project – you possibly can and should begin marketing through the planning and manufacturing levels of the mission. However, for those who wait to begin advertising and marketing till you’ve the calendars in hand, then you’ll need to allow at the very least a couple of additional weeks, maybe more, in your advertising message to succeed in the supposed audience and inspire them to buy.
The production phase of a calendar printing project starts once you hand off all of the photographs, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner in case you have a selected deadline). In the event you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to probably permit a bit of further time – maybe a month in total – for production.