In planning any calendar printing mission, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the long run consumer’s fingers before January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the person’s fingers close to the start of school if it’s going to be useful to them). Working backwards from this absolute deadline can provide you timeline for all the undertaking.
How are you getting your calendars into the end person’s fingers? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you just must be sure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it’ll probably be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how much extra time they will want and issue it in.
If, alternatively, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales relies on your gross sales strategy. Are you promoting at a neighborhood competition or different occasion? In that case, then that provides you a deadline, but understand that you may be higher off in the event you can promote at multiple events, in case attendance or sales at one occasion will not be what you anticipate. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you need to allow at the least two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and some will need reminders and encouragement.
Should you print a calendar that you just plan to sell, you must be sure to develop and implement a solid advertising and marketing plan. Advertising does not have to add to the general length of the calendar undertaking – you may and should begin advertising and marketing through the planning and manufacturing stages of the project. However, in the event you wait to start marketing till you could have the calendars in hand, then you have to to allow at least a number of extra weeks, perhaps extra, on your marketing message to achieve the intended audience and inspire them to purchase.
The production part of a calendar printing mission starts once you hand off all of the photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is often about three weeks (generally sooner when you’ve got a specific deadline). When you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to in all probability allow a little bit additional time – perhaps a month in total – for production.