In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar just isn’t ultimately consumer’s fingers earlier than January 1, 2014, they might already have discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the user’s arms close to the start of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you timeline for your complete undertaking.
How are you getting your calendars into the top person’s arms? Are you giving them away? If so, then it needs to be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply must make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it is going to probably be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how a lot additional time they’ll need and factor it in.
If, then again, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you need for sales is determined by your sales strategy. Are you selling at a neighborhood festival or other event? If so, then that provides you a deadline, however understand that you may be better off for those who can promote at a number of occasions, in case attendance or gross sales at one occasion will not be what you count on. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own different schedules, and a few will want reminders and encouragement.
In the event you print a calendar that you just plan to sell, it is best to be sure to develop and implement a strong marketing plan. Advertising doesn’t have to add to the general length of the calendar undertaking – you possibly can and will start marketing throughout the planning and manufacturing stages of the undertaking. Nonetheless, in case you wait to start advertising and marketing until you may have the calendars in hand, then you will want to permit a minimum of a few additional weeks, maybe extra, on your advertising message to succeed in the intended viewers and encourage them to purchase.
The production phase of a calendar printing mission begins whenever you hand off all of the photographs, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner you probably have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to most likely permit a little bit extra time – possibly a month in whole – for manufacturing.