In planning any calendar printing mission, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run consumer’s palms before January 1, 2014, they might have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s fingers near the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the complete venture.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply must be sure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it should in all probability be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot extra time they will need and issue it in.
If, alternatively, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales will depend on your gross sales strategy. Are you selling at a local competition or different occasion? In that case, then that gives you a deadline, but remember that you’ll be higher off if you happen to can sell at a number of occasions, in case attendance or gross sales at one occasion are not what you expect. Or perhaps you’re having volunteers sell calendars to friends and family or door-to-door. In that case, you need to enable at least two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you just plan to promote, it’s best to you should definitely develop and implement a stable advertising plan. Marketing doesn’t have to add to the general period of the calendar venture – you may and will start advertising and marketing through the planning and manufacturing levels of the venture. Nonetheless, if you wait to start out advertising and marketing till you’ve the calendars in hand, then you will want to permit not less than a couple of extra weeks, possibly extra, in your advertising and marketing message to reach the intended audience and inspire them to buy.
The production part of a calendar printing undertaking begins if you hand off all of the pictures, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner you probably have a selected deadline). Should you anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to in all probability enable somewhat extra time – possibly a month in total – for production.