In planning any calendar printing mission, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the end consumer’s arms earlier than January 1, 2014, they could have already got discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s fingers near the beginning of college if it will be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for the entire undertaking.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you simply must be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it would in all probability be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot further time they may want and factor it in.
If, however, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How a lot time you need for gross sales depends on your sales strategy. Are you selling at a local pageant or different occasion? If that’s the case, then that gives you a deadline, however remember that you may be higher off if you happen to can promote at multiple occasions, in case attendance or sales at one event should not what you count on. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to permit no less than two weeks, and ideally up to 4 weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
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When you print a calendar that you plan to sell, it’s best to make sure you develop and implement a solid marketing plan. Advertising does not have so as to add to the general length of the calendar undertaking – you may and will begin advertising throughout the planning and manufacturing phases of the project. Nevertheless, if you happen to wait to begin marketing until you will have the calendars in hand, then you will need to allow not less than a couple of extra weeks, maybe extra, for your advertising message to reach the supposed audience and inspire them to purchase.
The production section of a calendar printing venture starts whenever you hand off all of the photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the finished product. Be sure to discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner in case you have a particular deadline). Should you anticipate last-minute changes or additions, or if you will be proofing by committee, then you need to probably permit a little extra time – maybe a month in whole – for manufacturing.
