In planning any calendar printing venture, the most obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar shouldn’t be ultimately person’s palms before January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s arms near the beginning of school if it is going to be helpful to them). Working backwards from this absolute deadline may give you timeline for the whole mission.
How are you getting your calendars into the end consumer’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will have to have calendars in hand. Or maybe you might be mailing them out to your customers or members; in that case you simply must make sure you enable enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it would probably be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much additional time they’ll want and factor it in.
If, alternatively, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you want for sales depends upon your gross sales strategy. Are you promoting at an area pageant or other occasion? If so, then that gives you a deadline, however keep in mind that you’ll be better off should you can sell at a number of occasions, in case attendance or sales at one event are usually not what you expect. Or possibly you might be having volunteers promote calendars to family and friends or door-to-door. If so, it’s best to allow at the least two weeks, and preferably as much as four weeks, since volunteers all have their very own completely different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you just plan to sell, it is best to you should definitely develop and implement a strong marketing plan. Advertising and marketing does not have so as to add to the general duration of the calendar mission – you’ll be able to and will begin marketing through the planning and production stages of the venture. Nonetheless, when you wait to start out marketing till you have the calendars in hand, then you will need to allow at the least just a few additional weeks, perhaps extra, in your marketing message to reach the intended audience and inspire them to purchase.
The production section of a calendar printing undertaking starts when you hand off all the photographs, text, logos, promoting, etc. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you’ve got a specific deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to most likely permit somewhat additional time – perhaps a month in total – for production.