In planning any calendar printing venture, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar just isn’t ultimately person’s arms before January 1, 2014, they might already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the person’s fingers near the beginning of school if it’ll be useful to them). Working backwards from this absolute deadline can give you a very good timeline for the entire challenge.
How are you getting your calendars into the end person’s palms? Are you giving them away? In that case, then it must be comparatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just must be sure to permit enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it’s going to probably be cheaper and simpler for you. Just be sure to find out from the printer or mailhouse how a lot further time they are going to need and factor it in.
If, on the other hand, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales will depend on your sales technique. Are you promoting at an area competition or other occasion? If so, then that provides you a deadline, however take into account that you’ll be higher off in the event you can promote at a number of occasions, in case attendance or gross sales at one occasion are not what you count on. Or maybe you might be having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to permit at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you plan to sell, it is best to you’ll want to develop and implement a strong advertising and marketing plan. Advertising doesn’t have so as to add to the general length of the calendar project – you may and should start advertising throughout the planning and production levels of the mission. Nonetheless, in case you wait to start advertising and marketing till you may have the calendars in hand, then you will want to permit a minimum of a couple of further weeks, maybe more, in your advertising message to reach the meant viewers and encourage them to purchase.
The production phase of a calendar printing venture starts when you hand off all of the photos, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner in case you have a specific deadline). When you anticipate last-minute modifications or additions, or if you will be proofing by committee, then you need to most likely allow somewhat extra time – possibly a month in total – for manufacturing.