In planning any calendar printing mission, the obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not in the long run person’s palms before January 1, 2014, they may already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline may give you a very good timeline for the complete challenge.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you might be mailing them out to your clients or members; in that case you simply have to ensure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Just ensure you discover out from the printer or mailhouse how much further time they’ll need and factor it in.
If, then again, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for gross sales depends on your gross sales technique. Are you selling at an area festival or different occasion? If that’s the case, then that offers you a deadline, but keep in mind that you may be higher off if you can sell at a number of events, in case attendance or sales at one event usually are not what you expect. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, it’s best to permit not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
When you print a calendar that you just plan to promote, you need to be sure to develop and implement a solid advertising and marketing plan. Advertising and marketing doesn’t have to add to the general duration of the calendar mission – you can and should begin marketing in the course of the planning and production stages of the venture. However, in case you wait to start out marketing until you’ve gotten the calendars in hand, then you’ll need to permit at the least a couple of extra weeks, maybe extra, in your advertising message to succeed in the meant audience and motivate them to buy.
The production phase of a calendar printing undertaking starts when you hand off all the pictures, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (sometimes sooner if you have a particular deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it is best to probably permit a bit of further time – maybe a month in whole – for production.