In planning any calendar printing challenge, the most obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t ultimately person’s fingers earlier than January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the user’s arms near the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline can give you timeline for all the undertaking.
How are you getting your calendars into the top consumer’s fingers? Are you giving them away? In that case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you have to to have calendars in hand. Or possibly you’re mailing them out to your customers or members; in that case you simply have to ensure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse handle mailing the calendars – it is going to most likely be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how a lot additional time they may want and issue it in.
If, however, you propose to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for sales depends on your gross sales strategy. Are you selling at a neighborhood competition or different occasion? If so, then that provides you a deadline, however understand that you may be higher off when you can promote at a number of events, in case attendance or gross sales at one occasion are usually not what you count on. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, it’s best to allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
In the event you print a calendar that you just plan to sell, it is best to remember to develop and implement a solid advertising and marketing plan. Advertising does not have to add to the general duration of the calendar venture – you may and should begin advertising and marketing throughout the planning and manufacturing phases of the venture. However, should you wait to start out marketing until you’ve got the calendars in hand, then you will need to permit at the very least a number of extra weeks, possibly extra, in your advertising message to succeed in the supposed audience and inspire them to purchase.
The manufacturing phase of a calendar printing venture begins whenever you hand off all of the photos, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if you have a specific deadline). When you anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you need to most likely enable just a little additional time – perhaps a month in whole – for manufacturing.