In planning any calendar printing mission, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the end user’s arms earlier than January 1, 2014, they could have already got found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s hands near the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline can provide you a very good timeline for the entire project.
How are you getting your calendars into the tip consumer’s palms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just need to be sure you permit sufficient time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it’ll most likely be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot extra time they are going to need and issue it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you want for gross sales depends upon your gross sales technique. Are you selling at a local festival or different occasion? If that’s the case, then that provides you a deadline, however remember that you’ll be better off when you can promote at a number of events, in case attendance or gross sales at one occasion are usually not what you expect. Or possibly you are having volunteers sell calendars to family and friends or door-to-door. If so, it is best to enable no less than two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
In case you print a calendar that you just plan to sell, you must remember to develop and implement a stable marketing plan. Advertising doesn’t have to add to the overall length of the calendar undertaking – you possibly can and may start advertising and marketing throughout the planning and manufacturing phases of the project. However, in the event you wait to start out marketing till you might have the calendars in hand, then you will need to permit at least a few additional weeks, perhaps more, on your marketing message to succeed in the intended viewers and inspire them to purchase.
The manufacturing part of a calendar printing undertaking starts when you hand off the entire pictures, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which puts it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner when you’ve got a selected deadline). In the event you anticipate last-minute changes or additions, or if you will be proofing by committee, then you should most likely allow a bit of additional time – perhaps a month in complete – for manufacturing.