In planning any calendar printing mission, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is just not in the long run consumer’s palms before January 1, 2014, they could have already got found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s hands near the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you timeline for the whole challenge.
How are you getting your calendars into the top person’s arms? Are you giving them away? If that’s the case, then it should be comparatively straight-forward to determine the distribution logistics and determine by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply need to ensure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it is going to probably be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how much additional time they may want and issue it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for sales relies on your sales technique. Are you promoting at a neighborhood pageant or different event? In that case, then that provides you a deadline, however remember that you may be higher off if you happen to can sell at a number of occasions, in case attendance or sales at one occasion usually are not what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must allow no less than two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you plan to promote, you should make sure to develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the overall length of the calendar undertaking – you’ll be able to and will start marketing during the planning and production levels of the mission. However, in the event you wait to begin marketing until you’ve the calendars in hand, then you have to to allow at the least just a few additional weeks, possibly extra, on your marketing message to achieve the intended viewers and encourage them to buy.
The manufacturing phase of a calendar printing project begins when you hand off all the photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the finished product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner in case you have a particular deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you need to most likely permit a little bit additional time – perhaps a month in whole – for production.