In planning any calendar printing venture, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar is not ultimately consumer’s arms earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s arms near the beginning of college if it’ll be helpful to them). Working backwards from this absolute deadline can give you timeline for the complete venture.
How are you getting your calendars into the end consumer’s fingers? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you might be mailing them out to your customers or members; in that case you simply need to ensure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or consider having the printer or a neighborhood mailhouse deal with mailing the calendars – it’ll probably be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how a lot additional time they will want and issue it in.
If, then again, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you need for sales depends on your gross sales technique. Are you promoting at a neighborhood competition or different occasion? If so, then that gives you a deadline, but keep in mind that you may be higher off should you can promote at multiple occasions, in case attendance or sales at one occasion should not what you anticipate. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If so, you need to allow no less than two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will need reminders and encouragement.
When you print a calendar that you plan to sell, you must remember to develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have to add to the overall period of the calendar mission – you may and should start advertising during the planning and production levels of the project. Nonetheless, in case you wait to start advertising and marketing till you might have the calendars in hand, then you’ll need to permit not less than just a few additional weeks, possibly extra, to your advertising and marketing message to achieve the intended viewers and motivate them to buy.
The production phase of a calendar printing venture begins once you hand off all of the photos, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (generally sooner if you have a selected deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then you need to most likely enable just a little further time – perhaps a month in total – for production.