In planning any calendar printing undertaking, the obvious reality to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately consumer’s palms before January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers near the start of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can provide you timeline for your complete project.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it needs to be comparatively straight-forward to determine the distribution logistics and determine by what date you will have to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just must be sure you enable sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it will most likely be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, however, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you need for sales depends upon your sales strategy. Are you selling at a local competition or different occasion? In that case, then that offers you a deadline, however needless to say you’ll be better off if you can promote at a number of occasions, in case attendance or gross sales at one occasion are usually not what you anticipate. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, you should allow at least two weeks, and preferably as much as four weeks, since volunteers all have their own totally different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you simply plan to promote, it’s best to you should definitely develop and implement a strong advertising and marketing plan. Marketing doesn’t have to add to the general length of the calendar venture – you can and should start advertising and marketing in the course of the planning and production phases of the undertaking. Nonetheless, if you happen to wait to start marketing till you have the calendars in hand, then you will need to permit not less than a number of additional weeks, maybe extra, on your marketing message to achieve the supposed viewers and motivate them to buy.
The production section of a calendar printing challenge begins once you hand off all the photographs, text, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you may be proofing by committee, then it’s best to in all probability enable a bit of additional time – perhaps a month in complete – for production.