In planning any calendar printing challenge, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t ultimately consumer’s palms before January 1, 2014, they might already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s arms near the start of college if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the entire challenge.
How are you getting your calendars into the end person’s arms? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you will need to have calendars in hand. Or possibly you are mailing them out to your prospects or members; in that case you simply have to ensure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or take into account having the printer or a local mailhouse handle mailing the calendars – it is going to most likely be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much further time they will need and factor it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales depends upon your sales technique. Are you promoting at an area festival or other occasion? If so, then that provides you a deadline, however keep in mind that you may be higher off if you happen to can sell at a number of occasions, in case attendance or sales at one event are not what you anticipate. Or possibly you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to permit not less than two weeks, and preferably as much as four weeks, since volunteers all have their own different schedules, and some will need reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must make sure to develop and implement a strong advertising and marketing plan. Advertising and marketing does not have to add to the overall length of the calendar venture – you’ll be able to and may begin advertising in the course of the planning and manufacturing levels of the undertaking. Nonetheless, in case you wait to start marketing till you might have the calendars in hand, then you have to to allow at the very least a number of extra weeks, perhaps more, in your advertising message to succeed in the meant viewers and encourage them to purchase.
The manufacturing section of a calendar printing mission begins while you hand off all the photos, textual content, logos, advertising, and many others. to the printer, and the printer turns it into calendar artwork so that you can approve after which puts it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner you probably have a selected deadline). If you anticipate last-minute changes or additions, or if you will be proofing by committee, then it is best to in all probability enable a little bit extra time – possibly a month in total – for production.