In planning any calendar printing mission, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the end consumer’s arms earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s hands near the start of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you a very good timeline for your entire venture.
How are you getting your calendars into the end person’s arms? Are you giving them away? If that’s the case, then it ought to be relatively straight-forward to determine the distribution logistics and determine by what date you’ll need to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you simply need to ensure you enable sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a neighborhood mailhouse deal with mailing the calendars – it is going to in all probability be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot further time they will need and factor it in.
If, however, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you need for gross sales will depend on your gross sales technique. Are you promoting at a local pageant or other event? If that’s the case, then that provides you a deadline, but take into account that you’ll be better off should you can promote at multiple events, in case attendance or sales at one occasion are not what you anticipate. Or maybe you might be having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to permit at the least two weeks, and preferably as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
If you happen to print a calendar that you just plan to promote, it’s best to be sure you develop and implement a solid marketing plan. Advertising and marketing does not have to add to the general length of the calendar venture – you may and may begin marketing during the planning and production phases of the challenge. Nevertheless, if you wait to start out advertising and marketing until you’ve got the calendars in hand, then you will want to permit not less than a few additional weeks, maybe more, in your advertising message to achieve the intended viewers and motivate them to buy.
The manufacturing section of a calendar printing mission begins whenever you hand off all the pictures, textual content, logos, advertising, etc. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the finished product. Make sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner when you have a selected deadline). If you happen to anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you should in all probability enable a bit additional time – possibly a month in whole – for production.