In planning any calendar printing mission, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar isn’t in the long run user’s palms earlier than January 1, 2014, they might have already got found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be in the person’s palms near the beginning of college if it’s going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for the whole undertaking.
How are you getting your calendars into the tip user’s palms? Are you giving them away? If that’s the case, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just have to make sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it would in all probability be cheaper and simpler for you. Just make sure you discover out from the printer or mailhouse how a lot further time they’ll need and issue it in.
If, on the other hand, you propose to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales is determined by your gross sales technique. Are you promoting at a local competition or other event? If so, then that provides you a deadline, but needless to say you may be better off in the event you can promote at multiple occasions, in case attendance or gross sales at one occasion aren’t what you count on. Or maybe you’re having volunteers promote calendars to family and friends or door-to-door. In that case, it’s best to allow not less than two weeks, and ideally as much as four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
If you print a calendar that you just plan to promote, you need to be sure you develop and implement a solid marketing plan. Marketing doesn’t have so as to add to the general period of the calendar challenge – you’ll be able to and may begin marketing through the planning and manufacturing phases of the challenge. Nonetheless, in case you wait to start out advertising and marketing until you might have the calendars in hand, then you have to to permit at least a couple of extra weeks, maybe more, in your advertising and marketing message to succeed in the intended viewers and encourage them to purchase.
The manufacturing section of a calendar printing undertaking starts once you hand off all the photographs, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then puts it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner when you have a selected deadline). For those who anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it is best to in all probability permit a little bit further time – maybe a month in total – for production.