In planning any calendar printing project, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be ultimately consumer’s arms earlier than January 1, 2014, they might have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s arms close to the start of college if it is going to be useful to them). Working backwards from this absolute deadline can give you a good timeline for your entire venture.
How are you getting your calendars into the top user’s fingers? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you simply have to ensure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Simply be sure you discover out from the printer or mailhouse how much further time they will need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more complicated. How much time you want for sales relies on your sales technique. Are you selling at an area festival or different event? If so, then that offers you a deadline, but keep in mind that you may be higher off in the event you can sell at multiple events, in case attendance or sales at one event are usually not what you expect. Or perhaps you’re having volunteers sell calendars to family and friends or door-to-door. In that case, it is best to permit not less than two weeks, and preferably as much as 4 weeks, since volunteers all have their own totally different schedules, and some will need reminders and encouragement.
In case you print a calendar that you just plan to sell, you must make sure to develop and implement a stable advertising and marketing plan. Advertising and marketing doesn’t have so as to add to the general length of the calendar undertaking – you possibly can and will start advertising and marketing throughout the planning and production stages of the venture. However, if you happen to wait to begin advertising and marketing until you have the calendars in hand, then you’ll need to allow at the least a couple of additional weeks, perhaps extra, to your advertising and marketing message to succeed in the meant viewers and encourage them to purchase.
The production part of a calendar printing mission starts if you hand off the entire photographs, text, logos, promoting, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (typically sooner in case you have a specific deadline). If you anticipate last-minute changes or additions, or if you’ll be proofing by committee, then it’s best to probably enable somewhat further time – possibly a month in whole – for manufacturing.