In planning any calendar printing venture, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar will not be in the end consumer’s hands earlier than January 1, 2014, they may already have found another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the consumer’s palms near the beginning of school if it’s going to be useful to them). Working backwards from this absolute deadline may give you a good timeline for the whole venture.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? If that’s the case, then it ought to be comparatively straight-forward to determine the distribution logistics and decide by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your prospects or members; in that case you simply need to make sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it can most likely be cheaper and simpler for you. Simply make sure you discover out from the printer or mailhouse how much additional time they will need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more difficult. How a lot time you want for gross sales depends on your gross sales strategy. Are you promoting at a local festival or different event? In that case, then that gives you a deadline, however understand that you’ll be higher off in the event you can sell at multiple occasions, in case attendance or gross sales at one occasion should not what you expect. Or maybe you might be having volunteers promote calendars to family and friends or door-to-door. If so, it is best to allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their very own totally different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you plan to sell, it’s best to make sure you develop and implement a stable advertising plan. Advertising doesn’t have to add to the overall duration of the calendar challenge – you’ll be able to and should start marketing during the planning and manufacturing phases of the undertaking. Nonetheless, when you wait to begin advertising and marketing until you’ve the calendars in hand, then you’ll need to permit at least just a few additional weeks, perhaps more, on your advertising message to achieve the meant audience and motivate them to purchase.
The production part of a calendar printing project starts once you hand off all the photographs, text, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner you probably have a particular deadline). If you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then it’s best to most likely permit a little additional time – maybe a month in complete – for manufacturing.