In planning any calendar printing challenge, the obvious truth to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the long run consumer’s fingers earlier than January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the person’s palms close to the beginning of school if it will be useful to them). Working backwards from this absolute deadline can provide you an excellent timeline for the complete undertaking.
How are you getting your calendars into the top consumer’s hands? Are you giving them away? In that case, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your prospects or members; in that case you just have to make sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or a local mailhouse deal with mailing the calendars – it is going to most likely be cheaper and simpler for you. Just ensure you discover out from the printer or mailhouse how much extra time they are going to want and issue it in.
If, alternatively, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a bit more sophisticated. How a lot time you need for sales is determined by your gross sales strategy. Are you promoting at an area pageant or different event? In that case, then that gives you a deadline, however understand that you will be better off in case you can promote at a number of occasions, in case attendance or sales at one occasion aren’t what you anticipate. Or possibly you are having volunteers sell calendars to friends and family or door-to-door. If so, you must permit not less than two weeks, and preferably up to 4 weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.
For those who print a calendar that you simply plan to sell, you should be sure to develop and implement a solid advertising and marketing plan. Marketing doesn’t have to add to the overall period of the calendar venture – you’ll be able to and should begin marketing during the planning and production levels of the venture. Nevertheless, in the event you wait to start advertising and marketing till you could have the calendars in hand, then you’ll need to permit a minimum of a few extra weeks, perhaps extra, on your advertising and marketing message to achieve the meant audience and inspire them to purchase.
The manufacturing part of a calendar printing mission begins whenever you hand off all the photos, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Be sure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is normally about three weeks (sometimes sooner you probably have a specific deadline). If you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to most likely allow a bit additional time – perhaps a month in whole – for manufacturing.