In planning any calendar printing project, the most obvious reality to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar isn’t in the long run user’s arms before January 1, 2014, they could already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the user’s palms near the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline can provide you a superb timeline for the complete mission.
How are you getting your calendars into the end user’s palms? Are you giving them away? In that case, then it ought to be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you might be mailing them out to your prospects or members; in that case you simply must be sure you permit sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Just ensure you find out from the printer or mailhouse how much additional time they are going to need and issue it in.
If, then again, you plan to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How much time you need for gross sales is determined by your sales technique. Are you promoting at a neighborhood pageant or different event? If that’s the case, then that gives you a deadline, however remember that you will be better off in case you can sell at multiple occasions, in case attendance or sales at one occasion usually are not what you expect. Or maybe you are having volunteers sell calendars to friends and family or door-to-door. If so, you need to allow not less than two weeks, and ideally as much as 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
In the event you print a calendar that you simply plan to sell, you must make sure to develop and implement a solid marketing plan. Advertising doesn’t have to add to the general period of the calendar project – you possibly can and may start advertising and marketing during the planning and manufacturing phases of the venture. Nonetheless, in case you wait to start out marketing till you may have the calendars in hand, then you will need to permit at least a couple of further weeks, perhaps extra, for your marketing message to achieve the supposed audience and motivate them to purchase.
The manufacturing section of a calendar printing challenge begins when you hand off all the photos, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner when you’ve got a particular deadline). Should you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it is best to most likely enable a bit further time – maybe a month in total – for manufacturing.