In planning any calendar printing project, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is not in the long run person’s arms earlier than January 1, 2014, they could have already got discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the person’s palms near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for the whole venture.
How are you getting your calendars into the top user’s palms? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will have to have calendars in hand. Or perhaps you’re mailing them out to your prospects or members; in that case you just need to ensure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it can probably be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much extra time they’ll need and factor it in.
If, on the other hand, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How much time you want for gross sales is determined by your gross sales strategy. Are you selling at a local festival or different occasion? If that’s the case, then that offers you a deadline, however take into account that you may be better off if you happen to can promote at multiple occasions, in case attendance or gross sales at one occasion are not what you anticipate. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. In that case, you must allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you simply plan to sell, you should you’ll want to develop and implement a solid marketing plan. Advertising does not have to add to the general length of the calendar venture – you possibly can and should begin advertising and marketing during the planning and production stages of the venture. However, when you wait to begin advertising till you’ve got the calendars in hand, then you have to to allow no less than just a few additional weeks, perhaps more, in your advertising and marketing message to succeed in the supposed audience and motivate them to buy.
The manufacturing section of a calendar printing challenge begins when you hand off the entire pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork so that you can approve after which places it on the press and delivers to you the completed product. Ensure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (typically sooner if you have a selected deadline). For those who anticipate last-minute changes or additions, or if you’ll be proofing by committee, then you should probably permit slightly additional time – possibly a month in whole – for production.