In planning any calendar printing undertaking, the obvious fact to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar will not be ultimately person’s hands earlier than January 1, 2014, they could already have found an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the consumer’s fingers close to the start of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can provide you a good timeline for all the venture.
How are you getting your calendars into the top user’s palms? Are you giving them away? If so, then it must be relatively straight-forward to figure out the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your customers or members; in that case you simply need to be sure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or consider having the printer or an area mailhouse deal with mailing the calendars – it can probably be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how much extra time they may need and factor it in.
If, alternatively, you intend to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How a lot time you need for sales depends upon your sales technique. Are you selling at a neighborhood festival or other event? In that case, then that provides you a deadline, however needless to say you’ll be higher off for those who can promote at multiple events, in case attendance or sales at one event aren’t what you count on. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, it’s best to allow a minimum of two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and a few will need reminders and encouragement.
When you print a calendar that you plan to promote, you need to be sure you develop and implement a strong advertising plan. Advertising and marketing does not have so as to add to the general duration of the calendar mission – you may and may begin advertising during the planning and manufacturing phases of the mission. Nonetheless, if you wait to start advertising till you have the calendars in hand, then you will want to permit not less than a number of further weeks, possibly more, for your marketing message to succeed in the intended viewers and motivate them to buy.
The production part of a calendar printing project begins once you hand off the entire pictures, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which places it on the press and delivers to you the completed product. Be sure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner if you have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely allow a little additional time – maybe a month in total – for manufacturing.