In planning any calendar printing venture, the most obvious reality to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, in case your calendar will not be in the end consumer’s palms before January 1, 2014, they might already have found an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s palms close to the start of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you a good timeline for all the project.
How are you getting your calendars into the tip consumer’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or maybe you are mailing them out to your clients or members; in that case you simply have to be sure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Just be sure to find out from the printer or mailhouse how a lot further time they will need and issue it in.
If, on the other hand, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you need for gross sales relies on your sales technique. Are you promoting at an area pageant or other event? If that’s the case, then that offers you a deadline, but remember that you’ll be better off when you can sell at multiple events, in case attendance or sales at one occasion usually are not what you count on. Or perhaps you might be having volunteers sell calendars to family and friends or door-to-door. If that’s the case, you should allow a minimum of two weeks, and preferably as much as 4 weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you just plan to promote, you must be sure you develop and implement a stable advertising and marketing plan. Marketing does not have to add to the general duration of the calendar challenge – you’ll be able to and will start advertising and marketing through the planning and manufacturing levels of the challenge. Nevertheless, should you wait to start advertising and marketing until you might have the calendars in hand, then you will need to permit a minimum of a couple of extra weeks, maybe extra, for your marketing message to reach the intended audience and encourage them to buy.
The manufacturing section of a calendar printing challenge begins once you hand off the entire pictures, text, logos, promoting, and many others. to the printer, and the printer turns it into calendar paintings so that you can approve and then places it on the press and delivers to you the finished product. Make sure you discuss to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner in case you have a particular deadline). If you anticipate last-minute modifications or additions, or if you may be proofing by committee, then you need to in all probability permit a little extra time – perhaps a month in whole – for manufacturing.