In planning any calendar printing mission, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the end consumer’s fingers earlier than January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s hands close to the beginning of school if it will be helpful to them). Working backwards from this absolute deadline may give you a great timeline for your entire undertaking.
How are you getting your calendars into the end user’s fingers? Are you giving them away? If so, then it needs to be relatively straight-forward to figure out the distribution logistics and determine by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply need to be sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or think about having the printer or a local mailhouse handle mailing the calendars – it’s going to probably be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they may need and factor it in.
If, alternatively, you intend to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How much time you want for gross sales depends on your gross sales strategy. Are you promoting at a local competition or other event? If so, then that gives you a deadline, however take into account that you will be higher off in the event you can sell at a number of occasions, in case attendance or sales at one event should not what you expect. Or perhaps you are having volunteers sell calendars to friends and family or door-to-door. If that’s the case, you must permit no less than two weeks, and preferably up to 4 weeks, since volunteers all have their very own completely different schedules, and some will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, it’s best to be sure to develop and implement a solid advertising plan. Advertising does not have so as to add to the general period of the calendar project – you can and will begin advertising in the course of the planning and manufacturing levels of the mission. Nevertheless, for those who wait to begin marketing till you will have the calendars in hand, then you’ll need to permit at least a few extra weeks, maybe extra, to your marketing message to succeed in the intended viewers and encourage them to buy.
The manufacturing section of a calendar printing venture starts whenever you hand off all of the images, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar artwork for you to approve and then places it on the press and delivers to you the completed product. Ensure you speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (sometimes sooner you probably have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then you need to most likely permit slightly additional time – maybe a month in complete – for production.