In planning any calendar printing undertaking, the obvious truth to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the end consumer’s palms before January 1, 2014, they could already have found an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the consumer’s fingers near the beginning of faculty if it’ll be useful to them). Working backwards from this absolute deadline can give you a very good timeline for your entire mission.
How are you getting your calendars into the tip user’s fingers? Are you giving them away? If so, then it must be comparatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you simply must make sure you allow enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a local mailhouse deal with mailing the calendars – it is going to most likely be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much extra time they are going to need and issue it in.
If, then again, you plan to print a calendar and sell it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more sophisticated. How a lot time you want for sales is dependent upon your sales strategy. Are you promoting at an area competition or other occasion? If that’s the case, then that gives you a deadline, but keep in mind that you will be better off should you can promote at multiple events, in case attendance or sales at one event will not be what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If so, it’s best to permit at the very least two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and some will want reminders and encouragement.
When you print a calendar that you plan to sell, you need to you should definitely develop and implement a solid advertising plan. Marketing doesn’t have so as to add to the general length of the calendar mission – you possibly can and will start advertising in the course of the planning and manufacturing stages of the undertaking. Nonetheless, should you wait to begin marketing till you have the calendars in hand, then you will need to allow no less than just a few extra weeks, perhaps more, for your marketing message to reach the intended audience and encourage them to buy.
The manufacturing section of a calendar printing venture starts while you hand off the entire photographs, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is often about three weeks (sometimes sooner if in case you have a specific deadline). For those who anticipate last-minute modifications or additions, or if you’ll be proofing by committee, then you must probably allow a little additional time – perhaps a month in total – for manufacturing.