In planning any calendar printing challenge, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar is just not in the end consumer’s hands before January 1, 2014, they may already have discovered another. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be in the consumer’s arms near the beginning of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can give you a superb timeline for your complete challenge.
How are you getting your calendars into the end user’s hands? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you’re mailing them out to your clients or members; in that case you just need to make sure you enable enough time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse deal with mailing the calendars – it would most likely be cheaper and easier for you. Simply be sure to discover out from the printer or mailhouse how a lot further time they’ll want and issue it in.
If, alternatively, you plan to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How a lot time you want for gross sales is dependent upon your sales technique. Are you promoting at an area festival or different event? If so, then that provides you a deadline, but remember the fact that you will be higher off if you can sell at multiple events, in case attendance or sales at one event usually are not what you count on. Or maybe you’re having volunteers sell calendars to family and friends or door-to-door. In that case, you should enable at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
If you happen to print a calendar that you just plan to promote, you must make sure to develop and implement a stable advertising and marketing plan. Advertising and marketing does not have so as to add to the general length of the calendar venture – you possibly can and will start marketing in the course of the planning and manufacturing stages of the mission. Nevertheless, in the event you wait to begin marketing till you may have the calendars in hand, then you will want to permit not less than a couple of additional weeks, perhaps extra, for your marketing message to reach the meant audience and inspire them to buy.
The manufacturing part of a calendar printing project starts once you hand off all the pictures, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work for you to approve and then puts it on the press and delivers to you the completed product. Make sure you talk to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it is usually about three weeks (generally sooner in case you have a selected deadline). If you anticipate last-minute modifications or additions, or if you will be proofing by committee, then it’s best to most likely enable a bit of additional time – perhaps a month in whole – for manufacturing.