In planning any calendar printing undertaking, the obvious fact to concentrate to is that every calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar shouldn’t be in the long run person’s palms earlier than January 1, 2014, they might have already got discovered an alternate. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be within the person’s palms near the start of school if it is going to be useful to them). Working backwards from this absolute deadline can provide you a great timeline for your entire undertaking.
How are you getting your calendars into the top user’s hands? Are you giving them away? If that’s the case, then it must be relatively straight-forward to figure out the distribution logistics and determine by what date you’ll need to have calendars in hand. Or maybe you are mailing them out to your customers or members; in that case you simply have to ensure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it’s going to in all probability be cheaper and simpler for you. Simply be sure to find out from the printer or mailhouse how a lot extra time they may want and issue it in.
If, alternatively, you plan to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more difficult. How a lot time you want for gross sales relies on your gross sales technique. Are you promoting at an area festival or other event? If that’s the case, then that provides you a deadline, but keep in mind that you’ll be higher off in the event you can sell at multiple occasions, in case attendance or gross sales at one occasion are not what you expect. Or maybe you are having volunteers sell calendars to family and friends or door-to-door. If so, you should enable no less than two weeks, and preferably up to 4 weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
In case you print a calendar that you just plan to promote, you need to be sure to develop and implement a strong marketing plan. Marketing doesn’t have to add to the general duration of the calendar mission – you’ll be able to and should start advertising in the course of the planning and manufacturing stages of the challenge. Nevertheless, in case you wait to begin marketing till you could have the calendars in hand, then you will need to allow not less than a few further weeks, perhaps extra, on your advertising and marketing message to succeed in the supposed viewers and motivate them to purchase.
The production part of a calendar printing venture starts while you hand off all of the photographs, textual content, logos, advertising, and so forth. to the printer, and the printer turns it into calendar art work for you to approve after which places it on the press and delivers to you the finished product. Be sure to talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (typically sooner you probably have a particular deadline). In case you anticipate last-minute changes or additions, or if you may be proofing by committee, then it’s best to most likely enable somewhat additional time – possibly a month in complete – for production.